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Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.
People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
You make your mark in social media by creating, not competing. Henriette Weber runs the acclaimed social web agency Toothless Tiger.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.