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The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
A playbook for modern politicians aiming for "digital first". Are your local politicians keeping up with the times?
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.