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How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
Review — Political Public Relations (Book)

Book Review — Political Public Relations

An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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