Gaming

Archive Tags Gaming
00:09:03

Unreal Engine 5 is a beast

The Unreal Engine 5 demo should be interesting (and worth a watch) for everyone outside of the gaming universe as well.

Many brands have zero true fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

Cyberpunk 2077 — I’m all hyped up!

Keanu Reeves as Silverhand and now this song, Neon Red by Miracle of Sound. The expectations on this game is running high. To be released April 16, 2020.

Unreal Engine 4 is very real

This is Rebirth, a real-time cinematic produced by Sweden-based Quixel, harnessing the power of Unreal Engine and real-world scans from the Megascans Icelandic collection.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.