Group Size Model

Archive Tags Group Size Model
Community Management

Many brands have zero true fans

Jerry Silfwer
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
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Communication Theories

Conversion theory — the disproportionate influence of minorities

Jerry Silfwer
The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.
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Inbound Marketing

The “slight edge” in inbound marketing

Jerry Silfwer
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
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Community Management

Group sizes (from support cliques to tribes)

Jerry Silfwer
Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).
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