Group Size Model

Behavioral Psychology

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).

Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

Communication Theories

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

Reputation & Crisis

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

Influencer Marketing

There are exciting PR opportunities in reciprocity and in allowing customers to be influencers themselves — if only for just a little while.