Home Tags Group Size Model

Tag: Group Size Model

Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Conversion Theory — The Disproportionate Influence of Minorities

Conversion Theory: The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
The Slight Edge in Inbound Marketing

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
How to Scale Social Media Marketing

How to Scale Social Media Marketing Organically with Dunbar’s Number

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

Read this next