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Why you should never use the word “unique” in PR
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Influencer marketing is a-changing — are you ready?
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Deplatforming as a public relations strategy
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Your marketing analysis is probably quite stupid
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5 communication strategies that will be successful in 2021
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Level 5 communication — why good is the enemy of great
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The splinternet — mankind’s fight over the internet
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Woke capitalism is becoming a serious PR problem, too
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Say hello to my Replika AI friend
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Group Size Model
Community Management
Many brands have zero true fans
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Communication Theories
Conversion theory — the disproportionate influence of minorities
The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.
Inbound Marketing
The “slight edge” in inbound marketing
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Community Management
Group sizes (from support cliques to tribes)
Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).
Why you should never use the word “unique” in PR
How to write a PR pitch
Stakeholders in public relations
The Four Seasons Total Landscaping press conference is PR history
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