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The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
There's an invisible contract between a brand and its social following.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.