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Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
The Follower Contract

The Follower Contract

There's an invisible contract between a brand and its social following.
One Very Happy Customer — An Altruistic Concept for Better Public Relations

One Very Happy Customer — An Altruistic Concept for Better Public Relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
PR for Startups

PR for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.
Pointing at Buttons

Pointing at Buttons

Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.
The Massive Action Strategy

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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