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How to Create a Data-Driven Marketing Strategy

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.
How to Pitch Television News

7 Guidelines for How to Pitch a Story to a Broadcast Newsroom

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.
The CMO is Dead

The CMO is Dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.
The Campaign Site — Please Rest in Peace

The Campaign Site — Please Rest in Peace

Agency billing is a complicated beast. Or perhaps not.

Henriette Weber’s Thoughts on Creating Instead of Competing

This is a guest post by Henriette Weber. Creation is the most important thing out there — at least...
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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