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Henriette Weber’s thoughts on creating instead of competing

You make your mark in social media by creating, not competing. Henriette Weber runs the acclaimed social web agency Toothless Tiger.

The campaign site — please rest in peace

Agency billing is a complicated beast. Or perhaps not.

The CMO is dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.

7 ways to pitch a PR story to a broadcast newsroom

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

How I used machine learning to predict soccer games for 24 months straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.