Hippie Web

ArchiveTagsHippie Web

Digital first is the way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.

The Hippie Web is Dead (2005-2015)

While the hippie web where sitting around camp fire circles singing Kumbaya, some went out and returned with tons of real experience.

We are now entering the money web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.

Social media trends in 2013

I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.

FOMO — How To Keep Up with All the Latest Online Trends

How do you escape FOMO in today's wired world — and must you become a Pokémon- or Clubhouse marketing expert now?