Hippie Web

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The border wall of mediocrity: Why your content marketing falls flat

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.

How social media divides us — a post-Postman analysis of a media landscape in distress

How social media divides us — is it a breeding ground for hate groups, fake news, and click-baits?

How to keep up with online trends

How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?

Social media trends in 2013

I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.

We are now entering the money web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.