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When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
How do you keep up with digital trends in today's wired world — and must you become a Pokémon marketing expert now?
I did an internal presentation at the agency today to discuss where social media marketing is going in 2013. And I thought I might just as well post it here, too. If there's something incredibly unclear, just post your comment and I'll make sure to expand my reasoning.
I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.