Hostile Media Effect

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The useful idiot syndrome

By overcompensating to signal our personal moral value, we might be acting like useful idiots for those who doesn't support our agenda.

58 logical fallacies and cognitive biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Sweden’s PR disaster with A$AP Rocky

Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.

The AI anchor in China: From fake news to deepfake news

The Chinese government has found a way to cut costs and add speed to their news broadcasting by using a virtual news anchor modeled on a human.

Deepfake videos are coming — fake news, fake porn, fake everything

With deepfake videos you could be starring in everything from porn to public speeches. "Seeing is believing" is no more on a deepfake internet.