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Level 5 communication — why good is the enemy of great

Level 5 communication is absolutely crucial in the age of the algorithms. “Good communication” just won’t suffice in today’s media landscape.

The online basecamp — focus on your website instead

Your brand website should be your online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.

Beware of front page cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.

I created a free 28 day email course and here’s what happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

Iceberg publishing — The cool way to grow traffic and conversions

A great website can be so much more than the sum of all pages linked from your site's navigation menu.