In-Group Bias

ArchiveTagsIn-Group Bias

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Influencer Inflation

There are exciting PR opportunities in reciprocity and in allowing customers to be influencers themselves — if only for just a little while.