Inbound Communications

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The basic internet marketing matrix that I use

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.

PR Interview — “Some senior PR professionals should be ashamed, really”

Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.

The campaign site — please rest in peace

Agency billing is a complicated beast. Or perhaps not.

Zombie apocalypse survival skills for PR professionals

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?

Email marketing is so underrated it’s actually crazy

Email marketing is still — and will likely continue to be — the most potent of digital marketing channels.