I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
Your brand website should be your online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.
The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.
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