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The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

The Surround Strategy — The Undeniable Power of Sticking to One Single Online Message

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I...
The Slight Edge in Inbound Marketing

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Why Small Numbers Matter in Inbound Marketing

Why Small Numbers Matter in Inbound Marketing

The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.
Build Content Skyscrapers: The Architecture of Inbound Marketing

Build Content Skyscrapers: The Architecture of Inbound Marketing

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Beware of Front Page Cannibalism

Beware of Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
The Community Manager — A Job Description

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Content Themes für Alle

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
When I Created a Free 28 Day Email Course

I Created a Free 28 Day Email Course — Here’s What Happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
Headline Optimisation with WordPress

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
The Inbound Marketing Paradigm is Here Now

The Inbound Marketing Paradigm is Here Now

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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