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I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was...
When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
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