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Build Content Skyscrapers: The Architecture of Inbound Marketing

Build Content Skyscrapers: The Architecture of Inbound Marketing

Poach existing social media engagement and search volumes by building content skyscrapers. It's a surefire way to succeed with content marketing.
Beware of Front Page Cannibalism

Beware of Front Page Cannibalism

Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
The Community Manager — A Job Description

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Content Themes für Alle

Content Themes für Alle

Using content themes and surround messages will focus your growth, increase your results, and make your content creation process more efficient.
When I Created a Free 28 Day Email Course

I Created a Free 28 Day Email Course — Here’s What Happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
Headline Optimisation with WordPress

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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