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The Inbound Marketing Paradigm is Here Now

The Inbound Marketing Paradigm

When it comes to inbound marketing, most marketers think about landing pages, conversion rates, and marcom softwares. But it's more than that.
Pointing at Buttons

Pointing at Buttons

Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.
OPA (Other People’s Audiences)

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!
Email Marketing is Still Underrated

Email Marketing is Still Underrated

Email marketing is still — and will likely continue to be — the most potent of digital marketing channels.
Apocalypse Survival for PR Pros

Zombie Apocalypse Survival Skills for Public Relations Professionals

The apocalypse is upon us and we all have to rely on our skills. As PR professionals, what are our chances of survival?
The Campaign Site — Please Rest in Peace

The Campaign Site — Please Rest in Peace

Agency billing is a complicated beast. Or perhaps not.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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