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Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media — How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
The Follower Contract

The Follower Contract

There's an invisible contract between a brand and its social following.
How to Build a Personal Brand

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
Snapchat for Grown Ups

Snapchat for Grown Ups

With Snapchat, you can just "snap away" and not be too concerned with quality, since you're not adding anything to a stored public profile.
The Social Media Fakers

The Social Media Fakers

People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".
The Community Manager — A Job Description

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
OPA (Other People’s Audiences)

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!
How to Write a Blogger Outreach Email (Including Two Templates)

How to Write a Blogger Outreach Email (Including Two Templates)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.
The Magic Middle — The Nash Equilibrium of Influencer Marketing

The Magic Middle — The Nash Equilibrium of Influencer Marketing

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.
The Massive Action Strategy

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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