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How to Categorise Influencers in Social Media

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
The Follower Contract

The Follower Contract

There's an invisible contract between a brand and its social following.
How to Build a Personal Brand

How to Build a Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.
The Social Media Fakers

The Social Media Fakers

People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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