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How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
There's an invisible contract between a brand and its social following.
We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.