Influencer PR

Archive Tags Influencer PR

Influencer marketing is a-changing — are you ready?

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.

How to categorise influencers in social media — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Critical mass in social media — you need this many followers

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The follower contract

There's an invisible contract between a brand and its social following.

How to build your personal brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.