Influencer PR

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The basic internet marketing matrix that I use

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.

Top 10 introvert myths we must eliminate

There are plenty of introvert myths floating around in society. As an introvert myself, I think that we must get better at eliminating these myths.

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

Boom! — What happens when you take massive action in marketing

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.

The magic middle — the Nash equilibrium of influencer marketing

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.