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Professional text production for interactive platforms.

How To Optimise B2B Content

How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
Headline Optimisation with WordPress

Headline Optimisation with WordPress

If you're a PR pro and a Wordpress-lover, then you should check out KingSumo Headlines which will help you write better headlines with A/B-testing.
How to Write a Blogger Outreach Email (Including Two Templates)

How to Write a Blogger Outreach Email (Including Two Templates)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.
How to Improve Your Storytelling (in Less than 15 Minutes)

How to Improve Your Storytelling (in Less than 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.
The Honeymoon Outreach

The Honeymoon Outreach

Apply the honeymoon outreach technique and increase your influencer marketing success rate.
Career Advice for Young PR Professionals

Career Advice for Young PR Professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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