Interactive Copywriting

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How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.

Career Advice for Young PR Professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

3 ways to improve your storytelling (in 15 minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

How To Write a Blogger Outreach Email (Including Two Templates)

Examples of how to write blogger outreach emails that will get influencers interested in your pitch.