Internal Communications

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Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.

The CMO is dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.

3 contrarian strategies for better remote work

Many organisations have difficulties with getting remote...

Coworker advocacy by adjusting the corporate narrative

Ensuring coworker advocacy is easier said than done. Getting colleagues to appreciate and engage in corporate communication has always been a tall order.

CEO of KIX Communication Index

As of November 2020, Jerry Silfwer is entering the role of CEO at KIX Communication Index. KIX measures communication maturity in organisations scientifically.