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A brand website should be an online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.
Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.
I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
A great website can be so much more than the sum of all pages linked from your site's navigation menu.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.