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2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

A brand website should be an online basecamp; a place for like-minded people to come together, test ideas, put up your roadmaps and go over your logs.
Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)

Viral Loops (or the Subtle Art of Incentivising Social Media Sharing)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.
When I Created a Free 28 Day Email Course

I Created a Free 28 Day Email Course — Here’s What Happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
Iceberg Publishing — The Cooler Way to Grow Website Traffic and Conversions

Iceberg Publishing — The Cooler Way to Grow Website Traffic and Conversions

A great website can be so much more than the sum of all pages linked from your site's navigation menu.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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