Language

Archive Tags Language

William Faulkner on writing from the heart

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.

Why AI won’t replace your PR department anytime soon

AI will not replace your PR department anytime soon, but each brand will need fewer and fewer PR professionals to plan and run successful activities.

Why the climate debate needs a new narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

Hypotaxis and parataxis to connect ideas and control rytm

Hypotaxis and parataxis, what does that mean? It's about the arrangement and subordination of phrases. I've got a habit of going for hypotaxis all the time, but I'm striving to interject parataxis into my writing some more.

The things that do attain — practical poetry for complicated times

The things that do attain. To me, this is the wisdom of stoic philosophy encapsulated in a poem.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.

Why tax-funded media training is a bad idea in the Nordics

As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.

Corporate cringe — the overlooked problem of poor taste in communications

It's corporate cringe. Unlike many creative professions, corporate communications have phased out the importance of having great taste as an actual skill.