Language

ArchiveTagsLanguage

Why you should never use the word “unique” in PR

Many PR professionals, who honestly should know better, still cling to the word "unique" — even to the point of fiercely defending its use.

William Faulkner on writing from the heart

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.

Why AI won’t replace your PR department anytime soon

AI will not replace your PR department anytime soon, but each brand will need fewer and fewer PR professionals to plan and run successful activities.

Why the climate debate needs a new narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

Hypotaxis and parataxis to connect ideas and control rytm

Hypotaxis and parataxis, what does that mean? It's about the arrangement and subordination of phrases. I've got a habit of going for hypotaxis all the time, but I'm striving to interject parataxis into my writing some more.