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Doctor Spin
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Inbound Marketing
The “slight edge” in inbound marketing
Jerry Silfwer
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
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Growth Hacking
How we raised $100,000 in 10 days on Kickstarter
Jerry Silfwer
The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.
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Community Management
A community manager’s job description
Jerry Silfwer
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
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Content Marketing
I created a free 28 day email course and here’s what happened
Jerry Silfwer
I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.
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Management Strategy
The subtle art of pointing at buttons
Jerry Silfwer
Why you should be pointing at buttons to increase your site's conversion rates. When I started doing it, my conversion rates went up with 17 percent.
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Stakeholders in public relations
The Four Seasons Total Landscaping press conference is PR history
Is your brand alone?
The nuances of a public apology
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