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AI will not replace your PR department anytime soon, but each brand will need fewer and fewer PR professionals to plan and run successful activities.
From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.
Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.