Home Tags Media Logic

Tag: Media Logic

Corporational Determinism — The New Paradigm for Product Launching

Corporational Determinism — The New Paradigm for Product Launching

In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
Why the Climate Debate Desperately Needs a New Narrative

Why the Climate Debate Desperately Needs a New Narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

The PR Phenomenon Greta Thunberg

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
How to Navigate the Moral War

How to Navigate the Moral War

The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Sweden’s PR Disaster with A$AP Rocky

Sweden’s PR Disaster with A$AP Rocky

Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve — How Real News Become Fake News...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
A shadowy silhouette of a person behind a frosted glass screen.

The Death of Kitty Genovese — Why the News Media Must Keep Transparent Online...

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

We Love Long Stories — Debunking the Minification of Media Myth

The minification of the media landscape might be a formating illusion. We do in fact love long stories.
How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early

How to Fight Populism — Why Poisonous Ideologies Must Be Suffocated Early

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
Alternative Facts and the Science Behind What People Believe

Alternative Facts and the Science Behind What People Believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.

Top 5 Blog Articles