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Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.