Media Logic

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Media logic is dead

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

The Ice-Cream Argument in Thank You for Smoking

Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?

Digital first is the way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.

Social didn’t kill culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.

The PESO model — paid, earned, shared, and owned media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.