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Media Logic Enlightenment: Become Immune Against Commercial Persuasion

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
Corporational Determinism — The New Paradigm for Product Launching

Corporational Determinism: A New Paradigm for Product Launching

In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
Why the Climate Debate Desperately Needs a New Narrative

Why the Climate Debate Needs a New Narrative

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.

Greta Thunberg — The Swedish PR Phenomenon

Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
How to Navigate the Moral War

How to Navigate the Moral War

The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Sweden’s PR Disaster with A$AP Rocky

Sweden’s PR Disaster with A$AP Rocky

Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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