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In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.
The minification of the media landscape might be a formating illusion. We do in fact love long stories.
Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late — at least this time around.
People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
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