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Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.
Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.