Home Tags Media Logic

Tag: Media Logic

Climate change is a complex beast to communicate. Instead of polarising left versus right, we should balance short- and long-term goals.
Many of Greta Thunberg's critics would be accurate — if only they aimed their harsh words against media logic instead of her PR campaign.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.