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Dear Journalist

Dear Journalist

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The Web is Flat No More

The Web is Flat No More

The world is not flat, so why should the web be any different? New technology might just change marketing and PR — again.
The Social Media Fakers

The Social Media Fakers

People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".
Paid, Owned, Earned — and Borrowed Media

Paid, Owned, Earned — and Borrowed Media

The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.

House Of Cards is Changing the Game

Netflix premieres a new show, House of Cards. It's an original premiere — and as such, it will change the game of television.
Social Didn’t Kill Culture

Social Didn’t Kill Culture

The "Mad Men" of traditional media are down for the count, but instead of being humble, they aim to rewrite history.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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