Media Training

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The Ice-Cream Argument in Thank You for Smoking

Remember that epic ice-cream debate scene from the spin doctor movie Thank You For Smoking?

How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.

Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.

Why you should always get the facts first

Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.

7 non-obvious media training mistakes

Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.