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As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.
You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
Many leaders, politicians, and communication professionals invest in media training. However, many mistakes are being made over and over. Here's how to avoid them.
Instead of passing judgement, seek to understand. You'll find humanity even where you least expect it.
There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.