Mental Bandwidth

Archive Tags Mental Bandwidth

Commercial persuasion and how to protect your brain

Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.

How quantum supremacy will impact the PR industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.

Give me online news like this — and I will pay every day

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.

The super-happy customer — an altruistic approach for better public relations

Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.

The human API: The cybernetic renaissance is coming

What if humanity is just a 'Human API' — and we're in the first stages of a 'Cybernetic Renaissance'?

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.