Narcissistic Principle

ArchiveTagsNarcissistic Principle

The caffè latte content strategy for actionable servings

When browsing for useful online content, I often ask myself, where's the actionable advice in this piece? Where can I find my "caffè lattes"?

OPA (other people’s audiences) — The piggybacking PR strategy

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR — and it's the key to growing your online community fast!

The narcissistic principle — the secret sauce of social media sharing

To get shares in social media, you must leave something a out, a gap for the sharer to fill in order to express themselves. That's the narcissistic principle.