Newsworthiness

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How to write a PR pitch

When writing a PR pitch, always begin by introducing yourself, clarify your affiliation, and ask for permission to state your business.

The future of online news: How to convert news junkies into premium buyers

The future of online news doesn't include paywalls. Instead, news lovers should be enticed with a fuller experience version of what they came to find.

Sweden’s PR disaster with A$AP Rocky

Sweden is losing in the court of public opinion against A$AP Rocky. From a PR perspective, Sweden isn't doing itself any favours right now.

Give me online news like this — and I will pay every day

My standards makes it impossible for me to pay for news in lack of alternatives. Am I being unreasonable? I'll let you be the judge.

Media logic is dead, long live media logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.