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The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.
My journey into photography is a highly visual story about slipping into madness. In this post, I've outlined all pivotal moments so far.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.
Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.