Home Tags Online Influence

Tag: Online Influence

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

No Google Licensing Fees for European Press Publishers

So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.

My Journey into Photography So Far

My journey into photography is a highly visual story about slipping into madness. In this post, I've outlined all pivotal moments so far.

Critical Mass in Social Media — How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

How to Persuade Anyone of Anything — Prime Your Audience and Frame Your Message

How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.

Conversion Theory — The Disproportionate Influence of Minorities

While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.

PR Influencer of the Year — Jerry Silfwer

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.

My First TEDx Talk — A Recipe for PR Success

Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
2,303FansLike
10,114FollowersFollow
2,551FollowersFollow
16,223FollowersFollow

MOST POPULAR