Online Influence

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The narcissistic principle — the secret sauce of social media sharing

To get shares in social media, you must leave something a out, a gap for the sharer to fill in order to express themselves. That's the narcissistic principle.

How to spin a blog post

How do you get your blog post out there and in front of the right people for your business?

Infographic: 10 storytelling elements

Some storytelling elements just keep coming back, again and again. Well, here they are.

Use the value triangle to negotiate better

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.

How To Sell (for All of Us Who Hate Selling Above All Else)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.