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How To Optimise B2B Content

How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
Influencer Marketing Tiers

How to Categorise Influencers in Social Media

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
Your Brand Has Zero True Fans

Your Brand Has Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
No Google Licensing Fees for European Press Publishers

No Google Licensing Fees for European Press Publishers

So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.

My Journey into Photography (2019)

My journey into photography is a highly visual story about slipping into madness. In this post, I've outlined all pivotal moments so far.
Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media: How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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