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How to optimise B2B content? Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it require more work than most would realise.
How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
So, no money for European press publishers from Google. Instead, these publishers will now get less qualitative traffic from search engines.
My journey into photography is a highly visual story about slipping into madness. In this post, I've outlined all pivotal moments so far.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.