Pitching

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How to choose a great PR agency

How do you know if your PR agency will be successful? On the account team, look for a mid-level "PR Engine" with something to prove.

How Don Draper would pitch the new Facebook timeline

Mad Men and Don Draper is all about advertising, of course, but having people remixing Facebook messaging like this is really something else.

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

7 ways to pitch a PR story to a broadcast newsroom

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

The magic middle — the Nash equilibrium of influencer marketing

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.