Pitching

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Stoic philosophy for PR professionals

Based on stoic philosophy for PR, obstacles must be seen as opportunities to grow. In this view, hardships will be powerful tools for conquering public opinion.

The magic middle — the Nash equilibrium of influencer marketing

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.

7 ways to pitch a PR story to a broadcast newsroom

It can be tricky to pitch TV news reporters. Here's my best advice on how to do it right.

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

How Don Draper would pitch the new Facebook timeline

Mad Men and Don Draper is all about advertising, of course, but having people remixing Facebook messaging like this is really something else.