PR Rockstar

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PR influencer of the year — Jerry Silfwer

Doctor Spin (Jerry Silfwer) is awarded Cision's 2016 PR Influencer of the Year Award — CPRIA.

These are the spin doctor movies every PR professional must watch

Fancy a movie marathon with spin doctor movies? Here's a tight list for all you propagandists and public relations professionals.

How to sell what you know (for people who hate to sell)

Not many in our line of business would confess to this, but I for one don't like to sell. This could be a problem for most.

Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.

How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.