Pre-Suasion

ArchiveTagsPre-Suasion

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening — and understanding the cost of compliance for everyone involved.

Programmatic brainwashing: How to micro-target individuals

Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.

Zero True Fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.

The priming wheel

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.