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Tag: Pre-Suasion

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
Brands will start to explore psychological "pre-suasion" campaigns micro-targeting individuals. Welcome to the advent of inception marketing.
How do you persuade anyone of anything? It requires careful preparations, active listening — and good ethics.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.