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No matter the factual correctness of Sweden's chosen Coronavirus strategy, several serious PR mistakes are continuously being made on Sweden's behalf.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
Got some questions related to public relations from PR professional Rodrigo Capella for his public relations blog, PR Interview.
Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.