Press Release

Archive Tags Press Release

Dear journalist,

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.

All those press releases (killing us softly)

The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.

How we raised $100,000 in 10 days on Kickstarter

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

Career advice for young PR professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.

The classic press release template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.