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A press release is a brief written statement sent out by an individual or an organisation to inform journalists and the general public about a news event.

You seem to think that PR pros only care about publicity, but we don't. We have, however, begun seeing other people.
The annoying corporate habit of mindlessly promoting irrelevant press releases with unclear call-to-actions.
The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.
My no. 1 career advice is to learn how to write well, and how to write well fast.
Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.