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The New Modus Operandi for Public Relations Professionals — Creativity as the Differentiator

Public relations must master the art of high-level creative output. It's as if the PR industry must trade entire skill-sets with the advertising industry.

Surf’s Up — Riding the Wave of Engagement

How to ride the social media wave of engagement to maximise the number of likes, comments, and share for your brand.

The Massive Action Strategy

You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.

The Internet Marketing Matrix

Many organisations are looking for ways to organise and measure their online activities. I like to use the Internet Marketing Matrix.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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