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No matter the factual correctness of Sweden's chosen Coronavirus strategy, several serious PR mistakes are continuously being made on Sweden's behalf.
Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of the coronavirus, this is not a good strategy.
I immensely enjoyed this cover of Sound of Silence. As it makes fun of the US president Donald Trump, it is still as serious as it needs to be.
After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.