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A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
As the Finnish finance minister katri Kulmini's resignation shows, getting tax-funded media training as a public official isn’t without it’s concerns.
No matter the factual correctness of Sweden's chosen Covid-19 strategy, several serious PR mistakes are continuously being made on Sweden's behalf.
Free yourself of reacting emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts.
Anyone interested in public affairs, crisis communication, and political power will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.