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Know your brand.

Why Knowing Your Brand is Better than Knowing Your Audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
A green forest seen through a pair of brown glasses.

Hyper- Realistic Media: How Real News Become Fake News

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Paid, Owned, Earned — and Borrowed Media

Paid, Owned, Earned — and Borrowed Media

The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.
Review — Political Public Relations (Book)

Book Review — Political Public Relations

An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
A PR Masters Degree for Spin Doctors

A PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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