Tag: Public Relations Research
Why Knowing Your Brand is Better than Knowing Your Audience
If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
Hyper- Realistic Media: How Real News Become Fake News
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Paid, Owned, Earned — and Borrowed Media
The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.
Book Review — Political Public Relations
An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
A PR Masters Degree for Spin Doctors
What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
