Public Relations Research

Archive Tags Public Relations Research

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

F*ck market research — why knowing your brand is better than knowing your audience

If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.

Hyper-realistic media: How real news become fake news

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

The PESO model — paid, earned, shared, and owned media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.