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If you must choose, knowing your brand is better than knowing your audience. Authenticity trumps trying too hard to pour sweet honey down someone's ears.
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.
An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.