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A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve — How Real News Become Fake News...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Paid, Owned, Earned — and Borrowed Media

Paid, Owned, Earned — and Borrowed Media

The classic paid-owned-earned media model is up for a revision. Due to social media, experts suggest we add 'borrowed media' to the model.
Review — Political Public Relations (Book)

Book Review — Political Public Relations

An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.
A PR Masters Degree for Spin Doctors

A PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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