The first follower

The first guy dancing is just a...

How to measure public relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

Good PR vs. Bad PR

Good PR vs. bad PR doesn't have to be so complicated. This simple matrix will help you keep things straight.

Political Public Relations

An academically sound dive into some interesting fields of research within political public relations. However, this book is not an entertaining read.

Group sizes (from support cliques to tribes)

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).