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As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?
PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.