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PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.