Publics

Archive Tags Publics

Stakeholders in public relations

Stakeholders are a central part of public relations. The PR function must find a balance in developing and managing their various information needs.

Yes, your marketing analysis is probably stupid

I see many brands getting their marketing analysis wrong. Understanding insights and getting your analysis right are two very different challenges.

Public relations explained for C-level executives

As C-level executives, how do you best understand the value of public relations for your brand? And how do you understand PR success?

How to define public relations

PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.

Many brands have zero true fans

The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.