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PR (public relations) = the strategic use of communication to develop and maintain relationships with stakeholders, influencers, and publics.
The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Don’t stare yourself blind on trying to reach more people, because it always begins with just one happy customer.
Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
Difficult finding publics? In this post I provide you with strategies on how to find online audiences and ways of activating them.
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