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Tag: Reputation Management

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
There are some brands we love a little bit more than others.We love the brave. We love the rebels. We love the misfits. We love the underdogs. We love the smart minority. We...
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.