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How to Navigate the Moral War

How to Navigate the Moral War

The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
11 Evil Leadership Hacks

Bell Pottinger’s Non-Apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.
The Community Manager — A Job Description

The Community Manager — A Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.
Why Controversy is a Good Public Relations Strategy

Why Controversy is a Good Public Relations Strategy

There are some brands we love a little bit more than others. We love the brave. We love...
Common Public Relations Objectives for Businesses and Organisations

Common Public Relations Objectives for Businesses and Organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.
Good PR vs. Bad PR

Good PR vs. Bad PR

Good PR doesn't have to be so complicated. Here's a matrix to keep things straight — and to keep away from bad PR.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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