Reputation Management

ArchiveTagsReputation Management

How to measure public relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

Good PR vs. Bad PR

Good PR vs. bad PR doesn't have to be so complicated. This simple matrix will help you keep things straight.

Typical public relations objectives for businesses and organisations

There are many different public relations specialisations, but I've strived to outline common public relations objectives for generalists.

Why controversy is a bonafide PR strategy

There are some brands we love a...

How to Deal with Online Trolls

Here's how to deal with online trolls who are messing around with your company, whether in social media, comment sections, or forums.