Reputation Management

Archive Tags Reputation Management

5 powerful PR trends for 2021

Which are the five main PR trends for 2021? I’ve listed the five biggest PR trends for 2021 an highlighted why they are important — and what they mean.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

How to navigate the moral war of political correctness

There’s a moral war raging for our minds. As a business, do you side with the alt-left or the alt-right — or do you find a way to stay clear?

Bell Pottinger’s dreadful non-apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

A community manager’s job description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.