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People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
There are some brands we love a little bit more than others.We love the brave. We love the rebels. We love the misfits. We love the underdogs. We love the smart minority. We...