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The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Media Logic & Media Theory Jerry Silfwer -
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Beware of Front Page Cannibalism

Beware of Front Page Cannibalism

Web Strategy Jerry Silfwer -
Instead of trying to cram everything into one single front page, your business could make good use of multiple high-converting front pages.
Jerry Silfwer
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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