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The insight that should hit some community managers like a ton of bricks is that many brands have ZERO true fans.
The ability to find co-workers with compatible values will be a determining factor for brands who wish to survive today's culture war.
While majorities often push normative social influence, minorities tend to strive for the ethical high ground according to Conversion Theory.
Why is it so difficult for private companies to get recognized for CSR activities? Doing good is important, but the rules of storytelling still apply.
Public relations on TEDx: Why brands should target a stupid majority to attract the active support of a smart minority.
Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.
There are some brands we love a little bit more than others. We love the brave. We love...
You need a massive action strategy to achieve massive success. Inspired by Tony Robbins, 'massive action' is also applicable for fast online growth.