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How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.