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Social Media Algorithms 101 — Beware of Ghost Followers

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

How the EU Copyright Directive will Backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve — How Real News Become Fake News...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Jerry Silfwer is an awarded PR consultant and spin doctor based in Stockholm, Sweden. He is also a popular speaker on inbound marketing, social media, and corporate creativity.
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