Social Algorithm

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5 communication strategies that will be successful in 2021

Getting your communication strategies right from the start is more important than ever — especially in 2021. Here are five of those strategies.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly...

Why AI won’t replace your PR department anytime soon

AI will not replace your PR department anytime soon, but each brand will need fewer and fewer PR professionals to plan and run successful activities.

The tycoons of mass reach and the silent miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.