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I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer Max Read tells us the story about his personal relationship with social media in light...
AI will not replace your PR department anytime soon, but each brand will need fewer and fewer PR professionals to plan and run successful activities.
Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.
How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.