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Media and Power — The Tycoons of Mass Reach and the Silent Miners

Power has shifted to "Tycoons of Mass Reach" alongside "Silent Miners", multinational corporations mining for data and tweaking algorithms.

Algorithmic Poison — Beware of Ghost Followers

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

How the EU Copyright Directive will Backfire

The EU has passed the controversial Copyright Directive, but it will not be a lucrative deal for European sites with copyrighted material.
A green forest seen through a pair of brown glasses.

The Media Curse of the Bell Curve — How Real News Become Fake News...

The Bell Curve of media interest leads to imbalance. Due to hyper-realistic media, we might already be suffering from "normality blindness".

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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