Social Faker

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Digital Strategy

The narcissistic principle — the secret sauce of social media sharing

To get shares in social media, you must leave something a out, a gap for the sharer to fill in order to express themselves. That's the narcissistic principle.
Online Trends

A generation of social media fakers

People desperately seeking attention and validation through social media are at risk of becoming a sub-class of "social media fakers".
Online Trends

Why the selfie generation struggle with social media maturity

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?
Behavioral Psychology

“I’m quitting social media”

Max Read tells us why he’s quitting social media in light of reading The Twittering Machine by Richard Seymour. He’s witty, cool — and wrong.
Doctor Spin | Public Relations Blog
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