Social Graph | Doctor Spin

Burger King liking old tweets: The exploit PR strategy.

The exploit PR strategy: Burger King and liking old tweets

Creative Strategy Jerry Silfwer - 2020-05-11

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.

Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical mass in social media: This is how many followers you actually need

Social Media Strategy Jerry Silfwer - 2019-03-10

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The “slight edge” in inbound marketing

Inbound Marketing Jerry Silfwer - 2017-05-21

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

TheEngagementPyramid,the//Rule,andtheInterestGroupModel

The engagement pyramid, the 1/9/90 rule, and the interest group model

Media Logic & Media Theory Jerry Silfwer - 2017-04-21

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Socialising ourselves to death: A post-Postman analysis of social media

Media Logic & Media Theory Jerry Silfwer - 2016-12-05

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?

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Tag: Social Graph