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Social Graph
Comms Strategy
The exploit PR strategy: Burger King and liking old tweets
Jerry Silfwer
In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.
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Digital Strategy
Critical mass in social media — you need this many followers
Jerry Silfwer
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
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Inbound Marketing
The “slight edge” in inbound marketing
Jerry Silfwer
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
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Communication Theories
The engagement pyramid, the 1/9/90 rule, and the interest group model
Jerry Silfwer
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
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Corporate Comms
The publics in public relations
Jerry Silfwer
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
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Stakeholders in public relations
The Four Seasons Total Landscaping press conference is PR history
Is your brand alone?
The nuances of a public apology
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