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Comms Strategy

The exploit PR strategy: Burger King and liking old tweets

Jerry Silfwer

In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.

Digital Strategy

Critical mass in social media — you need this many followers

Jerry Silfwer

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

Inbound Marketing

The “slight edge” in inbound marketing

Jerry Silfwer

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.

Communication Theories

The engagement pyramid, the 1/9/90 rule, and the interest group model

Jerry Silfwer

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Corporate Comms

The publics in public relations

Jerry Silfwer

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Stakeholders in public relations

The Four Seasons Total Landscaping press conference is PR history

Is your brand alone?

The nuances of a public apology

Influencer marketing is a-changing — are you ready?

The priming wheel

How content themes works — and why you should use them

10 creative ways to optimise your B2B content

The Baader-Meinhof phenomenon

“I’m quitting social media”

Breaking the news

Left-leaning journalists is okay; woke journalism is not

Yes, your marketing analysis is probably stupid

5 communication strategies that will be successful in 2021

Level 5 communication — why good is the enemy of great

Unique selling points are powerful — but should be used with care

The splinternet — mankind’s fight over the internet

5 powerful PR trends for 2021

Woke capitalism is becoming a serious PR problem, too

Say hello to my Replika AI friend

18 months of Sudoku

The leaves are falling

A photowalk in September

I’m a science-fictionist — a complete political framework

The best PR quotes

My 2020 annual review

CEO of KIX Communication Index

10 years, 10 Cision PR Influencer Award nominations

Social Graph

The exploit PR strategy: Burger King and liking old tweets

Critical mass in social media — you need this many followers

The “slight edge” in inbound marketing

The engagement pyramid, the 1/9/90 rule, and the interest group model

The publics in public relations

Stakeholders in public relations

The Four Seasons Total Landscaping press conference is PR history

Is your brand alone?

The nuances of a public apology