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In a recent campaign by Burger King, they liked old influencer tweets for effect. But using the exploit PR strategy does come with serious drawbacks and risks.
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in public relations and digital strategy. Based in Stockholm, Sweden.