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Critical Mass in Social Media — How Many Followers Do You Really Need?

Critical Mass in Social Media — How Many Followers Do You Really Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Slight Edge in Inbound Marketing

The Slight Edge in Inbound Marketing

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Socialising Ourselves to Death — A Post-Postman Analysis of Social Media

Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
A crowded subway car where everyone is staring at their cell phones.

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
How to Ramp Up Your Viral Marketing

How to Ramp Up Your Viral Marketing

One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.
Dark Social — The Social Sharing We Can’t See

Dark Social — The Social Sharing We Can’t See

How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.
How to Scale Social Media Marketing

How to Scale Social Media Marketing

Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
Jerry Silfwer is an awarded freelance consultant specialising in digital strategy and public relations. Based in Stockholm, Sweden.
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