Social Graph

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Group sizes (from support cliques to tribes)

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).

Dark social — the online interaction we just can’t see

Enter dark social — Alexis Madrigal, senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.

How to ramp up your viral marketing strategy

One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.

The publics in public relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

The engagement pyramid, the 1/9/90 rule, and the interest group model

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.