Tag: Social Graph
Critical Mass in Social Media — How Many Followers Do You Really Need?
It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.
The Slight Edge in Inbound Marketing
Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.
The Engagement Pyramid, the 1/9/90 Rule, and the Interest Group Model
Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.
Socialising Ourselves to Death — A Post-Postman Analysis of Social Media
Is social media the future of communication — or is it a breeding ground for hate groups, fake news, and click-baits?
The Publics in Public Relations
The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.
How to Ramp Up Your Viral Marketing
One of the most powerful techniques for getting your message spread in social is one rarely talked about. I’m talking about the social ramp-up.
Dark Social — The Social Sharing We Can’t See
How much is shared via email, messaging apps, and closed forums? According to Alexis Madrigal at the Atlantic, quite a lot.
How to Scale Social Media Marketing
Trying to scale social media marketing won't work, but tapping into several different and pre-existing interest group systems does.
