Social Media Communications

Social media communications is the use of planned communication activities to meet strategic objectives in corporate contexts.

ArchiveTagsSocial Media Communications
Communication Theories

Media logic is dead

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.
PR Strategy

How to empower social media naturals who are already in your organisation

Identifying an empowering social media naturals within an organisation is often more straightforward than one might think.
Management Strategy

Digital first is the way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.
PR Strategy

Henriette Weber’s thoughts on creating instead of competing

You make your mark in social media by creating, not competing. Henriette Weber runs the acclaimed social web agency Toothless Tiger.
Social Media

How to completely waste your budget on social media marketing

Lots of companies waste money on social media marketing — despite good intentions. Which pitfalls could you avoid?
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