Social Media Communications

Archive Tags Social Media Communications

“I’m quitting social media”

"I’m quitting social media.” Yes, it can certainly...

How to categorise influencers in social media — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

The case against Twitter’s decision to ban political advertising

After the Cambridge Analytica scandal, Twitter's decision to ban political advertising plays to people's fear of data-mining and their distrust of politicians.

How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

The border wall of mediocrity: Why your content marketing falls flat

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.