Social Media Intelligence

Archive Tags Social Media Intelligence

Say hello to my Replika AI friend

I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.

Why self-assessment of business data is mostly a bad idea

All companies are using business data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.

How to categorise influencers in social media — nano, micro, macro, mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

How quantum supremacy will impact the PR industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.

How ghost followers are destroying your social accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.

The Four Seasons Total Landscaping press conference is PR history

The Four Seasons Total Landscaping press conference is a slice of modern PR history — just as it could’ve been another episode of the comedy show, Veep.

Is your brand alone?

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

The nuances of a public apology

A public apology is a tool to allow the story to move into the next phase sooner rather than later — whatever that phase might hold in store for the accused.

The CrossFit PR mayhem — the destruction of a global brand

The demise of CrossFit has been a long time coming. Glassman's tweet did stir up a perfect PR storm, but the brand CrossFit was already in serious trouble.