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Influencer Marketing Tiers

How to Categorise Influencers in Social Media

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Imagine How Quantum Supremacy Will Shake the Public Relations Industry

Google achieved quantum supremacy when its superconducting 53-qubit computer performed in 200 seconds what would take a classic supercomputer 10,000 years.
Algorithmic Poison — Beware of Ghost Followers

How Ghost Followers Are Destroying Your Account

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.
How to Create a Data-Driven Marketing Strategy

How to Create a Data-Driven Marketing Strategy

Use data-driven marketing to pinpoint marketing campaign weaknesses, showcase strengths, and find high-quality leads.
The Case of Cambridge Analytica and the Techlash of Big Data

The Case of Cambridge Analytica and the Techlash of Big Data

In the wake of the Cambridge Analytica scandal, the era of the techlash against social networks and the internet has begun.
Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy

Get a Data Warehouse — The First Step to a Data-Driven Marketing Strategy

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.
Jerry Silfwer aka Doctor Spin is an awarded senior adviser specialising in digital strategy and public relations. Based in Stockholm, Sweden.

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